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The latest news from Brockman Trucking, including helpful storage trailer and container rental guidelines and tips. 

Bigger Visions and Smaller Budgets: Navigating Business in a New Economy

The most challenging dynamic in business is navigating the unknown. A business owner never truly knows the right time to hit “go” on a business strategy. Sometimes it’s about deciding whether to scale down or go “all in” on growth strategies. Sometimes it’s hard to consider investing in infrastructure when you’re so busy that you don’t have a moment of downtime. The reality, however, is that the hardest time to spend money on necessary improvements is when business is slow and resources are low. So the result is a continually revisited conversation of timing and resources. 

If things are moving quickly…

If you’re finding yourself busy right now, that could mean that it’s the right time to invest in the thing you’ve been putting off. Maybe it’s time to find the CRM that will give your sales team what they need, Maybe it’s time to pull the trigger on the new website with an improved online sales framework. Maybe it’s time to update and refresh your brand or improve your digital collateral. Whatever the thing you’re delaying on, it’s not wise to wait until you’re in a desperate situation to upgrade your company. The work you do now 

If things are at a standstill…

If you’re looking at an internal team that’s not overly busy or at phones that seem to have stopped ringing, it can be a terrifying time. You’re carrying the wait of your people on your shoulders and finding the way through slow seasons can feel paralyzing. We all know that you can’t turn back the clock and invest the dollars you used to have to make today a better situation. Because of that, it may be time to make some internal moves that free up resources and improve your position for the future. Maybe the tough choice to eliminate one of your sales roles will free up enough capital to improve your organization’s digital presence. Maybe reducing in-office hours or moving into a smaller, less expensive space will help you prioritize efficiency. 

If things are all over the place…

Sometimes it’s when things are the most volatile that business owners have the most difficult time making decisions. Things may feel like they’re growing today and dying tomorrow. The economy may seem to be booming this week and crashing next. If you’re not sure where to look or how to invest your time, money, energy, and effort in building your business, it may be the right time to push pause and simply make a list of your priorities. If it’s an operational challenge you need to solve, write it down. Whether it’s a software implementation or a hiring freeze, make your list of considerations. As days pass and you revisit it, you’ll begin to see some clarity as to where you should invest your time, energy, and resources. 

The question of "when?" is an inevitable roadblock to many business owners. Unfortunately there’s no such thing as a DeLorean that actually travels through time. We only have experience to tell us what to expect. But one thing is for certain: it’s seldom the right choice to do nothing for very long. So act now…whether it’s in scaling back or ramping up; whether it’s in planning for what’s next or planning for “what now?”


Brockman Trailers exists to solve the operational and facility challenges you face. With trailers that are available for short-term or long-term rental and with the ability to store them at our secure facility or at your site, our storage solutions have been easing operational burdens and supporting operational efficiency for almost a century. Let us know how we can help you make the right decisions for your operation.